Snappier content attracts interest in the new Firm Manager software solution.
Target: Attorneys and paralegals working in practices with fewer than five people
Goal: Describe the features and benefits of Firm Manager software and persuade readers to try it.
Challenge: Keep descriptions of the software and its advantages as brief as possible avoid further inundating lawyers and legal assistants with paper.
Solution: Streamline the existing content, tie examples to the real world and point to in-depth info and videos for the rest of the story.