Software developers’ language builds credibility for a hardware giant.
Target: Software developers for mobile apps, visual computing and enterprise data center, cloud and client
Goal: Drive software developers to visit the Intel Software Insight Portal and sign up for regular e-alerts on topics of interest to them.
Challenge: Prove that Intel offers a valuable platform for software developers to build apps and delight customers and clients.
Solution: Use software speak and symbols to drive attention to the message and portal.