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Intel Software Portal Banner Ad

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Software developers’ language builds credibility for a hardware giant.

Target: Software developers for mobile apps, visual computing and enterprise data center, cloud and client

Goal: Drive software developers to visit the Intel Software Insight Portal and sign up for regular e-alerts on topics of interest to them.

Challenge: Prove that Intel offers a valuable platform for software developers to build apps and delight customers and clients.

Solution: Use software speak and symbols to drive attention to the message and portal.

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