Team with Aperion to make sound and specs come alive.
Target: Music and audio/video enthusiasts
Goal: Work with the Aperion team to entice Sound and Vision readers to audition the Aperion Verus line of speakers.
Challenge: Use the Aperion Audio brand voice to describe the speaker’s impact.
Solution: Riff on rising jazz star Kate Davis and her recent appearance at the Blue Note in New York, then use evocative words and a touch of wit to convey Verus’ true sound.