A team effort brings out the WOW in Web content for a new wireless speaker.
Target: Music and audio/video enthusiasts
Goal: The Aperion team joined forces to create demand for a new wireless speaker with words and images that reflect the company’s unique brand.
Challenge: Keep the Web content short and smart while explaining enough to show how cool Hi-Fi via Wi-Fi can be.
Solution: Bounce the copy around until everyone on the team agrees it’s earned its place on the Aperion site.